TV commercial or Web Video

TV commercial or Web Video

Which is a more cost effective form of advertising?

With the technology we have today, TV commercials are becoming less effective than they were.  The abundance of Tivos and DVRs (Digital Video Recorders) have made it all too easy for viewers to simply skip over the commercials that businesses have invested their hard earned dollars on.  Plus, more and more people are sitting in front of their TVs using tablets, smartphones and laptops while they’re watching.  Commercials come on and the attention simply goes to a different screen so viewers aren’t seeing the commercials even if they aren’t skipping them.

Your website, on the other hand, is there 24 hours a day.
Web videos are online 24 hours a day.

Adding a web video to your website grabs your visitors attention and gives them one more reason to spend more time on your site.  A web video is a way to give people more information than words and pictures can.  Not to say that you shouldn’t have great pictures and content, but you should have video as well.

Here’s a great example. We made a web video for a business called Bouncing Off The Wall.  It is an amazing place for kids (and adults too) to run, jump and play in their indoor fun center full of inflatable bounce houses, slides and obstacle course. Seeing pictures and reading about the fun is great, but seeing the kids having a blast in live video really shows how much fun it is.  Check it out:

The same video could have been a TV commercial, but how many people would have seen it?  How do you even track how many people have seen it?  With a web video, you can see how may “hits” your video gets when it is uploaded to video sharing websites like YouTube or Vimeo.  You can also show people your videos anytime you want. Share it on Facebook.  Email it.  You can even go the old-fashioned route and burn it onto a DVD and play it on the TV.

Wherever you decide to show your video, at least it’s under your control and you can show it as many times as you want.  On TV if you want it to play more, you pay more.  If you want it to have another run, you pay again.  Web videos are a one-time purchase.  It’s yours.  That is why a web video is so cost effective.